How to Clean Up Your Marketing Database
Business-to-business companies are often frustrated by inaccurate customer information. There are steps you can take to keep your data clean and up to date. The most essential action steps are manual,...
View ArticleKeep It Clean: Address Standardization Data Maintenance for Business Marketers
Business data is said to degrade at the rate of 3% to 6% per month. This means a third of your information on business buyers and prospects may be useless by the end of every year. The case for data …...
View Article5 Steps to Customer Data Hygiene: It’s Not Sexy, But it’s Essential
Are you happy with the quality of the information in your marketing database? Probably not. A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have...
View Article
More Pages to Explore .....
